LAVIDGE Expands C-Suite with Creation of Chief Innovation Officer Role

LAVIDGE Expands C-Suite with Creation of Chief Innovation Officer Role

Heitz steps up; will continue to oversee interactive projects.

 

LAVIDGE has announced sweeping changes reaching from the agency floor to the C-Suite, in which specialty silos are being merged to create a single, unified agency. To help facilitate this change, Stephen Heitz—formerly Managing Director, Interactive—has accepted the role of Chief Innovation Officer. He will continue to oversee interactive projects working closely with the agency’s digital strategy subject matter experts.

Moving forward, the agency will work more collaboratively in innovative ways to ensure our best subject matter experts work together to produce unparalleled quality in the advertising, marketing and publicity space.

Please join us in congratulating Stephen, and the rest of the agency, for stepping up to meet this exciting new challenge.